Where do you live? If you live in India then it may cause your lower earnings from AdSense. But do you know why? Ok, today I am going to explain it as good as possible.
You know that AdSense is the most dependable source of income for bloggers/webmasters if you are on the right (legal) way. You can earn million with your blog but it takes a long time and a lot of experience since blogging is not an overnight success job. Though there are also so many resources by which you can monetize your blog but AdSense is the first preference of every people since it is developed by Google.
Getting approved by AdSense is really a happy moment and not yet so difficult task. But walking with a valid AdSense account is much difficault because you have to take care of your account in so many ways. Anyway that is a different story.
Earn handsome money from AdSense takes some time. You must have to get at least 2k unique visitors per day on your blog. On other end, you would have to take other steps to earn more and more. Earning depends not only on you but also on advertisers. This is a common matter that you cannot earn thousands if your advertisers are paying hundred. This is the actual reason for that Indian bloggers earn lower than other bloggers from other countries i.e. US, UK, Canada etc.
I have personally checked it before and today I am going to give you an instant example. So, to get that, sign up for a free Google AdWords account and go to Keyword Tool. As usual make a search and select Approximate CPC (Search) from Columns.
Most Important Part:
At first select India in the country section and check the approx CPC by an advertiser. After that, select US or UK or Canada and make another search. You will find at least 10 times now.
This is a huge problem with Indian bloggers in terms of AdSense earnings.
I don’t think that if there is any valid solution or not since most of the advertisers target those bloggers who are from their own country but you can use Google DFP to increase the CPM which will slightly help you to increase your earning.