|Google : Do Not Track initiative|
The above words shows that very soon google is going to provide "Do Not Track" button to their users in their browsers. This step is taken by google to support the anti tracking initiative. This will prevent users browsing history to be used in ads. As from last few months the privacy policies of all big online set ups are changing frequently to make users prevent their privacy and having full control on their privacy.
The White House report sets broad principles for the use of personal information that include giving consumers control over what data is collected on them and how it is used; providing understandable privacy policies; and handling consumer data securely.
So, very soon we are going to see a new button on google browsers of "Do Not Track", which will make surfing web more secure for you.